The Alabama Shakespeare Festival wanted a memorable way to promote their upcoming 2012-2013 season, so we put together a locative play that would bring all the imagination of the theatre right to the streets of Montgomery, allowing everyday citizens to be part of their own play. This was planned to take place at the Montgomery Street Fair, but our story started weeks before as mysterious photos began appearing online, as well as collections of lost love letters found in cigar boxes at local businesses around town.
At the street fair, passersby approached the desk of Dirk’s Detective Agency, where they were told of a mysterious woman who appeared throughout Montgomery’s history, and were given a box of clues to help discover her true identity. The cigar box contained various items such as a wooden coin, a map, a playbill, and a love note. The wooden coin led you to the Commerce St. Soda Shop, where you encountered a charming old man wearing a tuxedo and regaling his audience with wild tales from another era. The man gave you another clue that led you to another location and so on, allowing you to meet other amazing characters who shared their own stories, such as a down & out jazz singer, a southern belle in a hoop skirt, and even Zelda Fitzgerald herself. Finally you see her - a mysterious woman with a crystal ball: the Spirit of Montgomery, who hands you your prize: a pair of ASF tickets! You also end with a box full of mementos to remember the journey.
Missing Stories incorporated physical experience design and the coordination of a large group of people. Ran the gamut from rom pitching the concept to partnering with the theater, working with actors, coordinating physical props and spaces, staying within budget, and even incorporated a digital aspect as well.
Winner of Gold ADDY Award and Judges’ Choice Award at the 2013 American Advertising Federation Montgomery ADDY Awards.